Frequently Asked Questions

Have a question? Email me

How long have you been into Paleo?

I got into paleo at the end of 2011 through friends.

How strictly do you follow Paleo? 

I’m 80-90% paleo and I consume some dairy (yogurt, aged cheese/goat’s cheese, kefir) and white rice, buckwheat and quinoa occasionally. Once in a while I will have a piece of pizza or some fries…I am only human. I also drink wine, but not too much.

Where are you based?

I used to be based in Sydney, Australia but I currently live in London. I am a bit of digital nomad and as well as working from home where I cook and shoot all my food, I use co-working spaces, cafes, planes, trains, friends’ houses and hotel rooms as ‘my office’.

How did you learn to cook?

I’ve been around food and cooking since I was little – making dumplings with my grandmother, picking berries in the forrest, helping mum in the garden and cooking breakfasts with dad. Over the years, I developed my culinary skills through travel, books, cooking shows and lots of practice.

What did you do before Eat Drink Paleo?

I worked in the digital industry for almost 10 years in both editorial, production, sales and management positions. I quit my job in May 2011 to pursue my passion in food and cooking. Having digital experience helped me a lot but I’m still learning every day.

Do you work on Eat Drink Paleo full time?

Yes, but I also collaborate on other projects and do freelance writing, photography, cooking lessons etc.

Do you earn money from Eat Drink Paleo?

I earn money from book sales, display advertising and some sponsorships. I am by no means wealthy (you should see they size of my kitchen – it’s tiny) but I am proud that I am able to make a living from what I am passionate about.  I always disclose if any of the content on my site is sponsored or is in some way affiliated with a 3rd party. I always choose products and brands that are relevant to my readers and in line with my own ethos. When it comes to display advertising, I can control it to a certain degree. I apologise if you see anything that’s out of line with your own beliefs and ethos and I alway try to block inappropriate advertisers. I also earn a small commission from some of the products you can link to from my site (e.g. books and programs).

Sending me stuff

You can send me stuff if I think it’s relevant to my audience or to what I write and talk about, but I don’t guarantee that I will provide free advertising in return. I do mention products I like from time to time. For sponsored campaigns, partnerships and collaborations, please contact us at and check out my media kit here.

Do you take the pictures on the website?

98% of the pics are taken by me using a Canon 7D camera.

Using my pictures

I am the sole copyright owner of all original photography on the site and my images should not be used without my permission. It’s fine if you’d like to use a pic to link back to my website or to one of the recipes but otherwise please email me first and we can chat.

Linking to my website or recipes

Yes, sure. However, please know that I don’t play the back linking game. Of course, I link to other blogs and recipes but only if it’s relevant to my readers or to what I am talking about. If you’re starting out and need some exposure, please ask and I’ll see how I can help to promote your new, growing blog.

If you’d like to interview me…

Absolutely. We can chat about paleo, food and cooking or perhaps you’d like to find out more about how I started my website and what my plans are. Happy to answer your questions in person, via phone or email. Feel free to send me questions and I will reply as soon as I get some free time. More info in my media kit.

If you want me to guest blog on your site or to give you a couple of recipes and pics to feature…

I’m flattered that you would like to use my content on your website. Please don’t get offended if I say no but I have to be selective with I how I share my content because I put a lot of time and effort into it. If you’d like me to cook and shoot a new recipe just for you, please shoot me an email and we’ll go from there.

If you want to contribute to the site…

At the moment almost everything you see on the site is produced by me but I do sometimes work with contributors as long as their supplied content aligns with my vision and goals, and my reader’s needs.

Have any other questions? Please email me at

Hello! My name is Irena. I cook delicious paleo and gluten-free recipes. Sometimes I eat cheese. And, I certainly enjoy a glass of wine. More about me.

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